WELLNESS | BRAND & VISUAL IDENTITY
Genesis: go for the great
Genesis is the traditional Greek name for the first and best-known book of the Bible, meaning “origin”. Genesis Fitness aims to promote the start of a healthy lifestyle by everyday workouts with the support of experienced and sophisticated trainers. Therefore, a trendy olive green — the colour of buds —is adopted as the brand colour to signify a sense of growth, freshness and a new start.
Apart from muscle bulking, Genesis Fitness focuses on exercising for a fit and healthy body. So instead of the bold and heavy fonts which highlight power and weight as in the logos of many other fitness gyms, a relatively thin and stylish font is used for the logo complemented with serif to convey confidence and steadiness. The promotional materials are also accompanied with bright visual elements and motivation quotes to encourage change and innovation.
