FOOD AND BEVERAGE | TOTAL BRANDING DESIGN
BRAND & VISUAL IDENTITY
Inheritance and transformation: from traditional to modern
The advertising material is delicately designed to manifest its brand value. For the slogan which means inheritance and transformation, both traditional Chinese calligraphy and digital text design are used to illustrate the preservation of old elements and the injection of new ideas. The consistent use of light wood colour throughout the advertising prints also shows the inheritance from the past generation but still leaves a clean and new impression. The craftsmanship of Hui Kee’s fishballs from the time of its founding has been passed on to this day despite the tides of change.from bill's food factory to fishball.com
