LUXURY | NEW CONCEPT ROLL OUT
Creative Direction
create joyful moments for every woman on any occasion
To attract female customers in their late 20s and 30s, the colour palette of the concept store is a beautiful amalgamation of white, gold and pink hues. An orange pink tone is specially selected which is feminine yet not so girly or cutesy. It matches perfectly with white and gold to give a more luxury and modern vibe. Mirrors and round shapes are also one of the key elements of the interior design; mirrors are often associated with women and at the same time serve as the perfect item for customers to try on the products conveniently, while circles surrounded by gold frames are meant to resemble glasses.
