COSMETICS | EVENT DESIGN
Creative Direction
Go vegan, go green
Sustainability and green living have become increasingly hot issues in recent years. Being an environmentally-conscious company which has been actively promoting natural and eco-friendly products since its establishment, LUSH is more than happy to work with VeggieWorld, the largest international trade fair for the vegan lifestyle held in different parts of the world, to support sustainable and green initiatives.
A pair of big cute rabbits made of grass with a green and wooden backdrop is standing at the entrance of LUSH’s booth to greet the customers, which is the signature mark of LUSH Fighting Animal Testing campaign — the commitment of using vegan raw materials free from animal testing during the whole production processes. To match with the market atmosphere, the booth is also decorated with colourful ceiling drapes commonly seen in flea markets as well as reusable wooden shelves and tables for product display, selling LUSH’s cruelty-free and ethical products to promote animal rights and environmental awareness and advocate a vegan lifestyle.
