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Faculty of Engineering, PolyU
Brand & Visual Identity

GOVERNMENT AND INSTITUTION | BRAND & VISUAL IDENTITY

The next generation

On July 1st, 2023, the Department of Electrical Engineering (EE) and the Department of Electronic and Information Engineering (EIE) will merge to create the Department of Electrical and Electronic Engineering (EEE), which marks a significant advancement in the field of electrical and electronic engineering education. The merger will provide students with a more comprehensive and integrated education.

The new identity of the EEE Department is characterized by a concise typographic approach, featuring the acronym and a graphical representation of circuit design. The design ensures legibility in all sizes and contexts, making it adaptable for both print and digital applications.

The EEE rebranding embodies the idea of merger and modern engineering development, utilizing a simple color palette of red and black. In addition to the logo, the branding incorporates elements from cross-disciplinary research areas, symbolizing the amalgamation of the departments. The branding is applied across a broad range of applications, from printed materials such as stationery sets to digital media and physical signage.

Category
Branding
Client
the Department of Electrical and Electronic Engineering (EEE), PolyU
Year
2023