WELLNESS | TOTAL BRANDING DESIGN
BRAND & VISUAL IDENTITY
From past to tomorrow: the essence of traditional Chinese medicine
The CMP upholds the principle of “loyal to the heart and cultivating medical ethics” and aspires to pass on the spirit of traditional Chinese medicine from heart to heart by genuine services and in-house training. The design of the logo is inspired by bagua, which is used in Taoist cosmology to represent the fundamental principles of reality. It is composed of broken and continuous lines, respectively representing yin and yang. Everything in the universe could be classified either as yin or yang, and ancient Chinese physicians strove to bring these two qualities back into balance in treating diseases. The incorporation of the symbols for bagua in illustrating the strokes in the logo highlights the pursuit of the inheritance of Chinese medicine from past to present, and to future generations.
